Shopify Plus vs. Advanced: When Plus pays off and when it doesn't

Plus pays off at an operational need, not at a fixed revenue threshold

Advanced is enough as long as you need no expansion stores, get by with a few B2B price lists, use no apps for the information, shipping and payment pages in checkout and your team stays within the limits for accounts and locations. Plus pays off as soon as one of those limits costs money, slows your team down or blocks a feature. Through lower payment fees alone, the switch only pays off in our worked example for Austria from €2.7 to €10.9 million in annual revenue through the respective payment method.

This page helps you place your situation, compare the plans where they actually differ and work it out with your own numbers. For prices and fees we name the source, country and currency, and we state example values explicitly as assumptions. As of October 2026, prices are for Austria in euros.

289 €

Advanced per month, billed annually

2100 €

Plus per month on a 3-year term, standard setup

9

Expansion stores included in Plus

3

Active B2B catalogs in Advanced, unlimited in Plus

Source and date of the figures: Prices and fees come from shopify.com/at/preise and shopify.com/at/plus/preis, Austria, in euros, retrieved on 12 October 2026, for standard setups and standard integrations. The German pricing page showed US dollar values on the retrieval date, so Austria is our reference country.

Four situations in which Plus can pay off

If one of them applies to you, run the numbers on Plus. If none does, Advanced is usually enough, except at very high payment volume.

Data setsWholesaleLegal entities
More than one store

You need separate stores with their own data, such as wholesale or staff stores. Only Plus has expansion stores, and other brands need their own contract. Finance and legal check.

CatalogsPartial payments
B2B in depth

Each key account needs its own prices, deposits or partial payments. Part of that exists only with Plus. Sales and finance check the need.

CheckoutFunctions
Tailored checkout

Your checkout needs more than standard customization and Functions apps provide. Apps with extensions for the information, shipping and payment pages exist only with Plus. IT and operations check.

TeamsLocationsInterfaces
Larger organization

Many accounts, locations or connected systems. More accounts, locations and API capacity come with Plus. IT and operations check whether the limits already bite today.

Entscheidungsweg mit vier Fragen zu Shops, B2B, Checkout und Organisation. Mindestens ein Ja führt zu Plus durchrechnen, viermal Nein heißt meist: Advanced reicht.

Four questions decide whether you run the numbers on Plus

One yes is enough to run the numbers on Plus, because each of the four situations touches options that Advanced does not have.

Four times no usually means you would pay for options you do not use. The exception is a very high payment volume, which the break-even section shows.

Where Advanced is enough and where Plus begins

Advanced is enough as long as none of the six limits below bites. Whether Plus pays off through lower fees anyway is shown in the break-even section. Plus begins with expansion stores, B2B with direct catalog assignment, apps and extensions for the information, shipping and payment pages of the checkout, more accounts and locations, higher API limits and phone support. The Advanced and Plus lines come from the pricing page, the Help Center and the developer documentation, all other sentences are our assessment.

Stores and markets: when markets are enough

Advanced: markets for countries and customer groups, themes and checkout and account pages per market. There are no expansion stores.

Plus: the main store plus 9 expansion stores at no extra cost, so 10 stores, plus checkout blocks and business entities per market. One brand per contract.

If you sell in several countries under one brand, markets are often enough. Separate stores pay off only when brand, legal entity or assortment differ, and a different brand needs its own Plus contract. The decision in detail is in the section Multiple countries and brands.

B2B: when the catalog limit bites

Advanced: B2B at no extra cost, up to 3 active catalogs across all B2B markets (for which the Help Center requires the new Shopify Markets), contextual checkout and contextual storefront.

Plus: unlimited catalogs, direct catalog assignment to companies and locations, deposits, partial payments and payment requests per fulfillment.

A handful of price lists fit into 3 catalogs. You reach the limit once many key accounts need their own prices, or when you have to assign prices directly per company or offer deposits or partial payments.

Checkout: when an app is enough

Advanced: standard customization on all pages, public apps with Functions, UI extensions for the thank-you and order status pages.

Plus: also

  • the Checkout Branding API
  • apps and UI extensions for the information, shipping and payment pages
  • custom apps with Shopify Functions
  • the full feature set of Checkout Blocks

Shopify Scripts and checkout.liquid are replaced by checkout extensions and Shopify Functions, and which of them you may use depends on your plan. The dates are listed under Sources and date. For many discount, shipping and payment rules, an app from the App Store is enough, because public apps with Functions run on every plan.

Organization and access: when accounts and locations are enough

Advanced: 15 staff accounts, 10 inventory locations.

Plus: unlimited staff accounts with custom user groups, up to 200 locations, unlimited staging stores.

As long as your team and your locations stay below that, you do not need Plus for this.

Interfaces and load: when the API limits are enough

Advanced: GraphQL Admin API with 200 points per second per app and store.

Plus: 1,000 points per second, higher limits on request through support. The daily limit on new product variants, which affects stores with 500,000 variants or more, also does not apply.

As long as the load from your interfaces stays below 200 points per second, you do not need Plus for this.

Support and contract: what Plus adds

Advanced: extended 24/7 chat support, billing monthly or annually.

Plus: also inbound phone support and email support with a typical response time of 48 hours, a term of 1 or 3 years, cancellation once the term commitment has ended.

For custom code, according to the Help Center, Shopify Support cannot help with most problems outside Plus and without partner status.

What does not change when you switch

Standard checkout customization, markets, B2B with up to 3 catalogs, Shopify Flow and public apps with Shopify Functions are already part of Advanced. According to the upgrade page, Shopify carries out the switch itself within 24 business hours of your sign-up, and according to the Shopify blog, no rebuild of your store is needed for it.

What Plus costs

In Austria, Plus costs €2,100 per month on a 3-year term and €2,250 on a 1-year term, each for standard setups. Advanced is €289 per month with annual payment. All values come from the pricing page and the Plus pricing page for Austria and are in euros. According to the Help Center, prices can change. The pages do not state explicitly whether prices are net or gross, so have Shopify confirm this in advance.

Price per month: 1 year or 3 years

Plus costs €2,250 per month on a 1-year and €2,100 on a 3-year term, Advanced €289 with annual payment and €384 with monthly payment. According to the pricing page for Austria, you can cancel a 1- or 3-year Plus plan once the term commitment has ended.

Plus on a 1-year term gives €2,250 × 12 = €27,000 per year, on a 3-year term €2,100 × 12 = €25,200 per year. Advanced gives €289 × 12 = €3,468 per year with annual payment and €384 × 12 = €4,608 per year with monthly payment. The 3-year term saves €150 per month compared to 1 year, €5,400 over 36 months.

Variable platform fee

According to the Help Center, more complex businesses with higher volume move to a variable platform fee based on revenue and business model, which can differ for B2B and D2C. The Plus pricing pages and the Help Center do not state the threshold, rate, cap, minimum term or trial period explicitly. Work from Shopify's written quote and not from figures in blog posts, including older ones from Shopify itself.

Payment fees by payment method

Fees by payment method in Austria with Shopify Payments according to the pricing page, Advanced compared with Plus:

  • Standard online card: 1.7% + €0.25 compared with 1.5% + €0.25
  • Amex cards and international cards: 3.2% + €0.25 compared with 3% + €0.25
  • Klarna: 2.99% + €0.35 compared with 2.19% + €0.35
  • EPS: 1.75% + €0.25 on both plans
  • In-person cards: 1.1% compared with 1%, each without a fixed amount

If you use an external payment provider, 0.6% (Advanced) or 0.2% (Plus) per transaction goes to Shopify on top of your provider's fees. With Shopify Payments, this fee can be waived depending on your location, according to the Help Center.

The Plus pricing page says card fees vary by country, and the German pricing page showed US dollar values on the retrieval date. We therefore state the values for Austria. For Germany, have Shopify confirm the euro fees in advance.

Additional stores cost extra

The Plus price includes the main store and 9 expansion stores. According to the pricing page for Austria, every additional store costs €250 per month, or a revenue share applies across all stores. Every live store needs a theme license, and apps are billed per store (according to the Help Center). All stores belong to one brand, and every further brand needs its own Plus contract.

The Help Center says only stores billed in USD or INR can be added to a Plus agreement. How that fits with billing in euros is not explicitly explained in Shopify's Help Center, so have Shopify confirm it in advance.

What Shopify does not charge

According to the Plus pricing page, Shopify charges nothing for migrating from another platform, but the migration is your responsibility and paid services are possible. According to the pricing page, no plan has setup fees. Shopify names no costs besides the platform fee but recommends budgeting for a partner for custom development. One-time theme purchases and third-party apps come on top. What rebuild, apps and operations cost in your case is covered in the next section.

Costs beyond the platform fee

A switch to Plus shifts costs, rather than only raising them. The platform plan goes up, payment fees and app costs can fall, and a one-off rebuild effort can come on top if you use the Plus options. The chart shows the five items, the sections below explain them. Figures appear where Shopify names them, where we calculate them from Shopify figures or where we explicitly work with an assumption. What rebuild and operations cost in your store depends on your setup and cannot be stated as a flat figure.

Fünf Kostenposten bei einem Wechsel zu Plus gegenüber Advanced mit Jahreszahlung: Das Plattformabo steigt um 1.811 € pro Monat, Zahlungsgebühren sinken je nach Zahlart um 0 bis 0,8 Prozentpunkte, Apps und Lizenzen können sinken, ein Umbau kann einmalig dazukommen, bei Betrieb und Bindung zählen Laufzeit und Support.

Five cost items shift when you switch

Arrow up: the item gets more expensive. Arrow down: it falls or can fall. Equals sign: it changes without becoming clearly more expensive or cheaper. The order matches the five sections below.

Platform plan: goes up

On a 3-year term, the additional cost is €1,811 per month (€2,100 minus €289), or €21,732 per year. On a 1-year term it is €1,961 per month (€2,250 minus €289), or €23,532 per year. The comparison is Advanced with annual payment.

For standard setups, this is the only item whose amount is fixed regardless of revenue and usage. It applies whether you use the options of Plus or not.

Payment fees: fall

According to the pricing page for Austria, the standard online card with Shopify Payments costs 1.7% + €0.25 on Advanced and 1.5% + €0.25 on Plus. That is 0.2 percentage points less per card payment. With Klarna, the difference is 0.8 percentage points (2.99% versus 2.19%). If you pay through an external provider, the fee to Shopify falls from 0.6% to 0.2%, a difference of 0.4 percentage points.

How much that amounts to depends on your payment mix, because the advantage applies only to revenue that runs through the respective payment method. This item grows with revenue, which is why it decides the break-even in the next section.

Apps and licenses: can fall

Plus brings some functions that you cover with apps today, according to the Help Center: Checkout Blocks with its full feature set, advanced discounts, Launchpad for scheduled campaigns and the suppression of certain Shopify notifications. With expansion stores, apps are billed per store.

Go through your app list before you calculate: every app that Plus already includes drops out of your monthly bill. Which ones those are for you, only your own list shows.

Rebuild: one-off

According to the upgrade page, the switch itself is done within 24 business hours of sign-up. According to the Shopify blog, a new theme, a custom checkout or an expansion store is a project of its own.

The functional benefit of Plus only arises once you build the additional options, while the fee advantage applies from the first euro of revenue. The rebuild is a one-off item whose size depends on the scope: a checkout with one extra rule is something different from several country stores.

Operations and commitment

With Plus you get inbound phone support, according to the Help Center, and Shopify typically answers email tickets within 48 hours. In return, the term binds you: you can cancel a 1- or 3-year plan once the term commitment has ended.

Shopify's Help Center does not explicitly describe the way back from Plus to Advanced. Clarify it before you sign, more on that in the section Switch, stay or go back.

Break-even: Work it out with your own numbers

Plus pays off when fee advantage and saved costs together exceed the additional cost. With the euro values for Austria, the break-even through fees alone is between roughly €2.7 and €10.9 million in annual revenue, depending on payment mix. Revenue here means the payment volume through the respective payment method. The calculation applies to the published Plus price, and a variable platform fee shifts it. Use the five steps below with your own values.

The calculation in five steps

  1. Additional cost: Plus price per month minus Advanced price per month. Example: €2,100 minus €289 gives €1,811 (3-year term, standard setup, Advanced with annual payment).
  2. Fee advantage: rate on Advanced minus rate on Plus, per payment method. Example standard online card: 1.7% minus 1.5% gives 0.2 percentage points.
  3. Payment mix: Weight the advantage of each payment method by its share of your payment volume and add up the results.
  4. Saved costs: Estimate per month what Plus replaces in apps and processes. Count only items you can actually cancel.
  5. Break-even: additional cost minus saved costs, divided by the weighted fee advantage. The result is the monthly payment volume from which Plus pays off.

Three scenarios and a mix

The scenarios assume Austria, a 3-year term, standard setup, Advanced with annual payment as the comparison and no saved costs. The additional cost is €1,811 per month.

  • Standard online cards only through Shopify Payments: €1,811 divided by 0.2% gives €905,500 per month, about €10.9 million per year.
  • External payment provider only: €1,811 divided by 0.4% gives €452,750 per month, about €5.4 million per year.
  • Klarna only: €1,811 divided by 0.8% gives €226,375 per month, about €2.7 million per year.
  • Mix of an assumed 70% card and 30% Klarna: weighted advantage of 0.38 percentage points, €1,811 divided by 0.38% gives about €476,600 per month, about €5.7 million per year.

On a 1-year term, the additional cost rises to €1,961 per month and all values by about 8%.

Balkendiagramm: Ab diesem monatlichen Zahlungsvolumen deckt der Gebührenvorteil die Mehrkosten von 1.811 € pro Monat (Plus mit 3 Jahren Laufzeit gegenüber Advanced mit Jahreszahlung). Klarna 226.375 €, externer Zahlungsanbieter 452.750 €, Mix aus 70 % Karte und 30 % Klarna rund 476.600 €, Online-Standardkarte 905.500 €. Österreich, Stand 12.10.2026.

The larger the fee advantage, the shorter the bar

Each bar shows how much payment volume per month has to run through a payment method or a mix for the fee advantage to cover the additional cost.

Saved apps and processes shorten every bar, additional costs lengthen it. You work out your own bar with the five steps above.

With saved apps

Assume Plus replaces apps and processes worth €500 per month. This is a worked example, so swap in your own value. With an external payment provider, (€1,811 minus €500) divided by 0.4% gives a break-even of €327,750 per month, about €3.9 million per year.

What the calculation does not show

  • Standard price: The calculation applies to the published Plus price. With a variable platform fee, whose threshold, rate and cap are not stated explicitly on the Plus pricing pages or in the Help Center, the calculation shifts, and figures from the web do not help.
  • Shopify's guideline: The upgrade page for Germany names about $80,000 of online revenue per month and does not explicitly justify it. That is well below all four values above. Below that, Plus has to pay off through saved apps and processes or new functions.
  • Not included: the one-off rebuild effort and effects that are hard to put in euros. The Shopify blog names manual corrections in campaigns and integrations as a sign that Plus can pay off. Add both separately.
  • German fees: The values above come from the pricing pages for Austria. Check the fees for your country on the pricing page or ask Shopify sales.

Your quick check in five questions

Answer these questions for your store. A yes to questions 1 to 4 means: calculate Plus. If you answer no four times and the calculation in question 5 shows no advantage, you most likely do not need Plus.

  1. Do you need more than one store under the same brand, for example for wholesale or employees?
  2. Do you need more than 3 active B2B catalogs, prices directly per company, deposits or partial payments?
  3. Do you need apps or custom extensions in the checkout for the information, shipping or payment pages?
  4. Is your team at 15 accounts, your organization at 10 locations or your interface at 200 points per second hitting a limit?
  5. Do the fee advantage and saved apps at your payment volume exceed the additional cost of €1,811 per month on a 3-year term?

You find the calculation in the break-even section. For your management you need three numbers: the additional cost per month, the fee advantage at your payment mix and the apps you can cancel. If you like, we can go through your answers together.

Not sure whether Plus pays off for you? I'm happy to calculate it with you.
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Philipp Scambor
Director E-Commerce & Co-Founder @ Digit-One
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Multiple countries and brands: markets or expansion stores

Markets cover countries, currencies and languages under one brand, while expansion stores are what you need for separate stores with their own data. The two paths are not interchangeable. The points below come from the Help Center pages on markets and expansion stores.

What markets do

According to the Help Center, regional markets are free on all plans, and up to 50 markets are included on all plans.

Where markets end

According to the Help Center:

  • Only one theme can be published at a time.
  • Staff permissions cannot be assigned per market.
  • Post-purchase apps only work in the store's default currency.

What expansion stores do

According to the Help Center, for expansion stores:

  • Each store operates independently with its own data, settings and configurations. Settings, products, collections and inventory are not synced, which only works through third-party apps or ERP systems.
  • Pre-approved are international stores, a B2B wholesale store, a D2C store for wholesalers, stores for employees only and physical retail locations.
  • Requirement: The store extends the main brand, carries the same name and branding and sells the same kinds of goods and services. Multiple brands each need their own Plus plan.

How to decide

These questions sort the decision, and they are our assessment based on the sources above.

  • One brand, several countries, one assortment: Markets are usually enough, and you maintain products and inventory only once.
  • Same brand, but separate data: for example a wholesale store or a store for employees only. Expansion stores are designed for this, but you maintain each store individually.
  • Multiple brands: Expansion stores are out, because with Plus every brand needs its own contract. Calculate the contracts individually.
  • Different legal entity, assortment or pricing logic per country: Check whether a separate store needs fewer special rules than a market with many exceptions.
  • Different theme per country: Markets adapt the one published theme per market (from Advanced). If you need fundamentally different themes, you need separate stores.

For several brands, we recommend building proven solutions once and rolling them out to all stores without giving up the individuality of each brand. An example with several brands of one client is our case Natural Elements.

The Help Center does not compare markets and expansion stores. A post by Shopify Growth Services (27 April 2026) weighs up whether to merge expansion stores into markets, but it contains no feature comparison and names separate customer data and reporting as a downside of multiple stores. Whether euro billing is possible for additional stores is something you clarify up front (see the cost section).

Plus and headless: two decisions

A custom storefront and Plus solve different problems, and neither decision forces the other. Headless concerns the frontend of your store, Plus concerns plan, checkout and operations. You can choose one without the other.

What Shopify says about headless and plans

According to the developer documentation, Help Center and pricing page:

  • Hydrogen and Oxygen are Shopify's recommended stack for headless commerce, and Oxygen is available at no extra cost on paid plans.
  • The pricing page for Austria lists headless storefronts as 1 on Basic, Grow and Advanced and 25 on Plus.
  • In a headless storefront, the path into checkout runs through the checkout URL of the cart into Shopify's web checkout.
  • Apps with UI extensions for the information, shipping and payment pages of the checkout exist only with Plus.

It follows that even with a custom storefront, how far you can customize the checkout depends on your plan.

How the two decisions relate

Headless without Plus is possible if your checkout gets by with standard customization. Plus without headless is the usual path, because most Plus functions, such as stores, B2B, organization and checkout, are available independently of the storefront. Both together pay off when both sides have individual requirements, and then you calculate each decision on its own.

Shopify's documentation contains no explicit feature comparison of Hydrogen with other frameworks. On performance, there is an older post by Performance @ Shopify (27 October 2023, data from September 2023) that compares Hydrogen, Next.js, Remix and Nuxt using field data and itself notes that correlation is not causation. On costs or SEO compared with Next.js, Shopify's documentation says nothing explicit, so we make no statement on that here. Clarify both for your project up front.

Switch, stay or go back: what to clarify before you sign

The contract switch is quick, the functional benefit only comes with the rebuild, and you clarify the way back before you sign. Here you find Shopify's process, the term and what you should clarify up front.

How the switch works

According to the upgrade page, the switch works like this:

  1. You sign up for Plus. The upgrade must be carried out by a person with signing authority for your company.
  2. Shopify upgrades the store to Plus within 24 business hours and then sends you access to the Jumpstart onboarding program and to prioritized support.
  3. The first invoice arrives 30 days after you accept the Plus terms, charged to your current payment method.
  4. If you have already paid the annual fee for your previous plan, you contact support through the admin after the upgrade, and support issues a credit toward the Plus fees. Shopify does not state the amount or how it is calculated.

Nonprofits and companies in regulated industries contact the Plus sales team for the upgrade. You request expansion stores from Plus support after the upgrade.

Shopify's Help Center does not explicitly state from which volume or complexity sales applies instead of the standard price. Ask Shopify about it up front.

Term: 1 or 3 years

The price difference between 1 and 3 years is in the section What Plus costs. If you do not yet know your needs well, we recommend 1 year because of the shorter commitment. If you do, the longer term saves money. As long as the way back is open, the commitment weighs more.

The right time to switch

The contract switch takes up to 24 business hours according to the upgrade page, while rebuilding checkout, stores or B2B usually takes longer. Plan both so they are finished before your highest-revenue weeks.

The way back

Without Plus, you cancel as the owner in the admin, and the store is deactivated at the end of the current billing cycle. With Plus, deactivation goes through Shopify Plus Support. Shopify does not grant refunds for subscriptions. Details are in the Help Center.

Shopify's Help Center does not explicitly describe how a move from Plus back to Advanced works. Before you sign, clarify what happens to expansion stores, B2B catalogs and custom checkout extensions that do not exist in Advanced in this form.

What the web says and what Shopify actually writes

Many claims about Plus circulate on the web. Here are eleven frequently contradictory claims next to what Shopify writes about them in its official sources. Many were correct when they were written, because Shopify keeps changing plans, prices and features. Where Shopify itself names no figure on its current pages or differs between two pages, this page says so openly.

Is B2B only available with Plus?

Several guides say B2B is a Plus feature or only works with apps. Others call it native in Advanced.

According to the Help Center, B2B can be used on Basic, Grow, Advanced and Plus, with up to 3 active catalogs across all B2B markets on the plans without Plus. According to the English-language newsroom, B2B is included at no extra cost. Shopify announced the expansion there on 2 April 2026 and says it is rolling out now, without giving a schedule. Check in the admin whether B2B is enabled for your store. Older texts were often right at the time.

Are checkout code and Scripts a Plus advantage?

Some guides list checkout.liquid, the Script Editor or checkout code as a feature of Plus.

According to the changelog, checkout.liquid has not worked for the pages inside the checkout since 13 August 2024. Shopify Scripts was discontinued on 30 June 2026 according to the Help Center, and the replacements are checkout extensions and Shopify Functions. Standard customization is available from Basic, advanced customization only with Plus. Differing dates on Shopify pages are listed in the Sources and status section under What has changed.

Are Shopify Functions only available with Plus?

One guide calls Functions exclusive to Plus, another distinguishes between public and custom apps.

Public apps from the App Store that contain Functions run on every plan, according to the developer documentation. Custom apps with Function APIs require Plus, and some capabilities are available only to Plus.

Is Shopify Flow only available with Plus?

On the web, Flow is assigned to Plus only, to Grow and up, or to Advanced as well.

According to the Help Center, Flow is a free app for Basic, Grow, Advanced and Plus. The action to send an HTTP request is available from Grow, and tasks from custom partner apps only with Plus.

What does Plus cost?

At least six different values for the entry price are in circulation, in dollars, euros and pounds, including $2,300, €2,100, €2,000 and a range up to $40,000.

The Plus pricing page for Austria lists €2,250 per month on a 1-year term and €2,100 on a 3-year term, each for standard setups, and the Help Center gives the same euro values for the EU. The German pricing page showed dollar values on the retrieval date. The details are in the section What Plus costs.

How high is the variable platform fee?

On the web, rates of 0.25% and 0.4% are named, thresholds from about 700,000 to over 960,000 per month in dollars and pounds, and a cap of $40,000.

The Plus pricing page only states the principle: more complex businesses with higher volume move to a variable platform fee based on revenue and business model, which can differ for B2B and D2C. The Plus pricing pages and the Help Center do not state the threshold, rate, cap or minimum term explicitly. An older Shopify blog post from 14 August 2023 mentions 0.25% and costs between $2,000 and $40,000, without conditions. We therefore give no figures. They belong in your written quote.

What does an external payment provider cost extra?

For Advanced, 0.2%, 0.5% and 0.6% are in circulation, for Plus 0%, 0.15% and 0.2%.

The pricing page for Austria lists 0.6% for Advanced and 0.2% for Plus per transaction for external providers. The Help Center names no rate and says the fee can be waived depending on your location if you activate Shopify Payments.

How much higher are the API limits on Plus?

On the web, factors of 2, 4, 5 and 10 are named, as well as up to 500%.

For the GraphQL Admin API per app and store, the developer documentation lists 100 points per second for Standard, 200 for Advanced and 1,000 for Plus. That works out to a factor of 5 compared with Advanced. The pricing page for Austria says up to 10x and, elsewhere, up to 500%, without explaining the reference. Rely on the documentation for the API limits.

At what revenue does Plus pay off?

The thresholds named on the web range from about 0.75 million to over 11 million per year (partly extrapolated), in euros, dollars and pounds.

According to the Shopify blog (page dated 28 June 2023), there is no universal minimum revenue, and Shopify does not publish a break-even from Advanced to Plus. The upgrade page for Germany gives a guideline of about $80,000 in online revenue per month, which works out to around $960,000 per year, and says individual needs may vary. The page does not explicitly justify the guideline.

How does the upgrade work?

One guide describes a plan change in the settings with immediate effect, another a sign-up with the upgrade done within 24 business hours.

Shopify describes both paths. According to the upgrade page, Shopify upgrades the store within 24 business hours after sign-up. The Shopify blog names both paths on one page: selecting Plus under Settings and Plan, and a Plus quote from sales. It does not say when which path applies. You find the process in detail in the section on switching.

Does Plus guarantee 99.99% availability?

Some guides say the 99.99% SLA exists only with Plus, others name 99.98% or speak generally of 99.99% availability.

The Help Center says Plus can include an SLA with 99.99% uptime. The Plus pricing page gives 99.99% as a worldwide average during the biggest sales events. We therefore do not claim a guaranteed rate. What applies contractually is in your quote.

Examples from practice

Natural Elements

gloryfeel

BIOGENA ONE

What our clients say

E-CommerceShopify Plus

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Seyma N. Bayraktar

Lead Webshop & UX @ Natsana

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B2BE-CommerceShopify Plus

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Portrait Gernot Glantschnig

Gernot Glantschnig

Managing Director @ delicando GmbH

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Your questions about Shopify Plus and Advanced
















Sources and status

Last checked: October 2026. Features, limits and prices come from official Shopify pages, retrieved on 12 October 2026. Prices apply to Austria in euros and to standard setups. The links lead to the most important sources (Help Center, shopify.com/at, shopify.dev). We deliberately do not link pages from the web. Shopify changes plans and prices continuously and does not date most pages, so check critical values at the source again before you decide. Our own calculations rely on these values.

What has changed

  • 13 August 2024: checkout.liquid no longer works for the pages inside the checkout (changelog).
  • 28 August 2025: The developer documentation gives this date for checkout.liquid on the thank-you and order status pages, while a B2B help page gives it, differently, as the end of Scripts.
  • 2 April 2026: Shopify announces B2B for all plans in its newsroom and says it is rolling out now.
  • 30 June 2026: Shopify Scripts was discontinued, and the replacements are checkout extensions and Shopify Functions (Help Center).

Prices and plans

Checkout and automation

B2B, markets and stores

Headless

Is a figure out of date? Write to us at hello@digit-one.com. We check it against the source and correct the page.