Content that can do more than a website
Digit-One is a Sanity partner: we design the content model and Studio, build the frontend and keep looking after your website beyond go-live.
Sanity is a headless CMS for structured content: website, shop, app and AI applications all draw from a single source. We are listed in the official Sanity partner directory, and this very website you are reading runs on Sanity itself.
We are based in Bregenz and work with teams in Austria, Germany and Switzerland.
Why Sanity? Content as structured data
Most CMS store content as finished pages: text, images and layout glued together. Sanity does it differently and stores content as structured data. A product, a team profile or a case study exists once, cleanly organised into fields, and every application picks exactly the parts it needs: the website today, the newsletter tomorrow, the app the day after.
The second big argument: content that does not stick to the design. In classic systems, the design is tied to the CMS, so a redesign quickly turns into a rebuild. With Sanity, the frontend is decoupled. You can completely redesign your website, connect new channels or switch technologies, and your content stays in place. Because it lives as structured data, you can also export it via the API.
And the editing interface? Sanity Studio is not off-the-shelf software but is configured for your team: your content types, your workflows, your validations. What your team doesn't need simply isn't there. What it uses daily sits right up front.
Ready for AI search
Sanity itself now calls itself a Content Operating System and positions itself for content that is used from websites to AI agents. Structured content is clearly organised, and that helps search engines and AI systems read it unambiguously. There is no guarantee of being cited in AI answers, but clean structure is a good foundation for it. That is exactly what we work on in SEO & AI Visibility.
Sanity in one sentence
Sanity is a headless CMS that stores content as structured data: maintained once, usable everywhere, from your website to AI applications.
When Sanity is the right choice
- Your content needs to serve multiple channels or languages
- Your team wants to manage content without agency tickets
- You want custom workflows instead of site-builder limits
- Your website should grow with your business
- Your content should be readable for AI systems too
When it is less suitable
- Your website is small, rarely changes and needs no content model of its own: a site builder is often enough
- Your marketing team wants to assemble pages purely by clicking, without a content model in place first: a visual editor like the one in Storyblok often fits better
- There is no budget for designing and building the Studio: Sanity requires development; the Studio is configured and built for your team
Not sure? Our comparison of Sanity, Storyblok and WordPress can help you decide.
What makes Sanity special
Four properties that set Sanity apart from classic systems. And yes: we use all four ourselves.
This website runs on Sanity
You are reading the proof right now. When relaunching our own website, we asked ourselves the same question you are asking now: which CMS will carry the next few years? The answer was Sanity, combined with a Next.js frontend.
Every page here is composed of modular sections, with more than 25 to choose from. The text fields exist in German and English, not as a copy of the page but bilingual at field level within the same document. And everything is maintained by the team itself: with Visual Editing, we see changes live on the real page before they go online.
In short: What you are reading here was maintained in Sanity. If you want to know how that feels in everyday use, we are happy to show you live in the Studio.
Why this should matter to you
Our team maintains this website in Sanity Studio. We therefore know from our own experience the stumbling blocks your team may run into.
What this website actually uses
- Field-level multilingualism for German and English
- Visual Editing with live preview right on the page
- More than 25 modular sections, freely combinable
- GROQ queries for fast, precise data delivery
- Frontend hosting on Vercel
Also built with Sanity
Not just our own website: we use Sanity on client projects too.
How we build with Sanity
For us, a Sanity project doesn't start with design but with your content. How long it takes depends on the scope: after the workshop, you get a schedule from us that fits your project.
From the engine room
"Sanity gives us freedom in code and you freedom in content. That's exactly why our own website runs on it."
Islam, Director Web & DevOps
Fresh from our insights
Knowledge we collect in everyday work with Sanity, Shopify and the modern web. Unfiltered and regularly refreshed.
Let's talk
Sanity is a headless CMS for structured content: content management is decoupled from the frontend and delivers data via APIs to your website, shop or app. Two core building blocks are Sanity Studio, the customisable editing interface, and the Content Lake, the managed cloud store for your content. Among the customers Sanity names on its own website are PUMA, Cloudflare and Eurostar.
A Sanity agency plans and builds your project on Sanity: from the content model to a tailor-made Studio, the frontend and the integrations with your systems. At Digit-One, this also includes migrating existing content, training your team and ongoing operations. We are a Sanity partner based in Bregenz, working with teams in Austria, Germany and Switzerland. And because our own website runs on Sanity, our advice comes from hands-on practice, not from a brochure.
The core difference: with Sanity, the frontend is decoupled from the CMS, while in classic systems like WordPress, design and content are tied to the system. With Sanity this means: free choice of frontend technology, redesigns without having to recreate content, and content that serves several channels at once. Add a customisable Studio instead of rigid input masks and a hosted backend whose operation and updates Sanity takes care of. The trade-off: the Studio and the frontend have to be built, which takes development work.
In short: Sanity shines when content as structured data needs to serve many channels and the editing interface should match your workflows exactly. Storyblok scores with its visual editor out of the box, ideal for marketing teams that want to assemble pages themselves. We are partners of both systems and give honest advice on which one fits your team. Find out more on our Storyblok page.
There are cases where we advise against Sanity. If your website is small, rarely changes and needs no content model of its own, a site builder is often enough. If your marketing team wants to assemble pages purely visually, without a content model in place first, a visual editor like Storyblok's often fits better. And if there is no budget for design and development, Sanity is the wrong start, because the Studio is built for your team. We will tell you honestly, even if it does not end up as a Sanity project.
Sanity Studio is open source (MIT licence) and runs as a customisable web app within your project. Your content lives in the Content Lake, Sanity's managed cloud service, hosted on Google Cloud Platform. According to Sanity, content is stored in the EU/EEA, the US or regions where Sanity has an operational footprint, depending on the customer; the list of subprocessors names Belgium as the primary processing location for Google Cloud. Sanity takes care of servers and backend updates, and through the APIs you keep access to your data.
We say neither yes nor no across the board, because whether a project is data-protection compliant depends on configuration, data flow and contracts. What Sanity itself documents: according to its security page, Sanity is SOC 2 Type 2 certified (scope: Security), and data is encrypted in transit and at rest. There is also a data processing addendum under which Sanity acts as processor and you as controller for personal data in your content.
The list of subprocessors is part of that: it names, among others, Google Cloud (processing location per the list: Belgium primary, USA) and further providers, for example in the USA for Sanity's AI features. Which of these matter for your project, we clarify before the start.
Hosting of the frontend, tracking, consent and third-party services matter too. We go through this with you and your data protection office before the project starts. This is not legal advice.
On two levels. According to its own statements, Sanity continuously backs up its databases across several EU regions and can restore them up to 30 days back, while for files and images the security page names only 7 days. That is the platform's own safeguard. Dedicated, retrievable dataset backups exist only in certain Enterprise plans, and they are off by default.
On every plan you can export your content via the command line, and such exports can be automated. How much control you need, we discuss in the project.
Costs consist of two items: the Sanity plan and the project. Sanity offers a free plan to get started, a paid plan for teams billed per seat, and custom Enterprise contracts. You will find current prices at Sanity; we deliberately do not quote them here because they change.
Project costs depend mainly on:
- Scope and complexity of the content model
- Design and the number of page types and modules
- Number of languages and markets
- Integrations with your systems, for example shop, ERP or CRM
- Migration of existing content including redirects
- Training, operations and further development after go-live
After a free initial , you get an honest assessment from us with a clear quote.
In five steps:
- Content workshop: we clarify content types, responsibilities and reuse.
- Content model and schema as code: the foundation of the project, versioned and traceable.
- Studio and frontend: the Studio for your team, the frontend usually built with Next.js, plus Visual Editing.
- Migration, training and go-live: content moves over in a structured way, redirects help to preserve your rankings.
- Operations and further development: we remain your point of contact after go-live.
How long this takes depends on the scope. After the workshop, you get a schedule from us.
Yes, that is exactly what we build the Studio for. Your team creates pages from ready-made modules, edits text and images, and with Visual Editing sees live how a change looks on the real page. Validations catch typical mistakes before anything goes live. Training is part of the project's close, after which your team continues independently, just as ours does with this website. You usually only need developers when the content model itself is to change.
Yes, on two levels: Sanity supports multilingualism at field level and at document level, and we combine both depending on the project. At field level, languages sit side by side in the same document: maintained once, nothing drifts apart. This website is built exactly that way. At document level, each language or market gets its own linked document: ideal when content differs from market to market. This lets us model not only languages, but also markets and languages within markets, for example country-specific content within a shared language.
Yes. We start with an audit of content, structure and rankings, build the content model and transfer your content in a structured way rather than by copy-paste. A clean redirect concept helps to preserve your visibility along the way. Whether WordPress, TYPO3 or another system: migration is craftsmanship, and we do it properly.
Then you take your content with you. Because Sanity stores content as structured data, it can be exported via APIs and export tools, machine-readable and without a proprietary page format. The Studio lives as code in your project. A system change still takes effort: the frontend reads the content via GROQ and would have to be adapted for another system. But your content belongs to you and stays portable.