Headless CMS agency: flexible, fast, independent

A headless CMS separates content management from the frontend: content is maintained centrally and delivered via APIs to websites, apps or stores. The “head”, the hard-wired presentation layer of classic systems, is gone. The result: free choice of frontend technology, often better performance and content that can be reused anywhere. We mainly work with Sanity and Storyblok and also have experience with Contentful.

WordPress has its place: for manageable websites with standard requirements it is often the pragmatic choice, and we use it ourselves with our own boilerplate. Headless pays off as soon as performance, multiple channels or languages, complex structures or long-term extensibility matter. The honest answer depends on your project: that is exactly what we clarify in the first call, with an open mind.

We make the choice together with you, based on your use case. All three can power modern websites with visual editing and live preview, but the philosophy differs. Storyblok is built visual-first: your team edits content directly on the real page and can easily work independently. Sanity shines when data model, workflows and integrations get demanding, with a made-to-measure studio and real-time collaboration. Contentful scores with governance and clear processes in large organisations. The recommendation follows your case, not our preference.

That depends on who works with the system day to day. For editorial teams, Storyblok is often an easy way in, because the editor shows the real website. Sanity fits when content is highly structured and reused in many places. We then build the studio around your workflows. Contentful brings clear structures and roles and, depending on the plan, approval workflows. So the simplest system is the one your team finds easy to work with. We are happy to work out which that is in the first call.

Very well, if built properly. Headless frontends can be delivered lean and fast, which creates a good foundation for Core Web Vitals and technical SEO. Add clean rendering, structured data and a well-thought-out information architecture. The same structured content also helps AI search understand your content better. There is no guarantee of being cited in AI answers, but we factor in SEO & AI visibility from day one on every project.

It depends on scope. The main cost drivers: number of page types and modules, languages and markets, integrations (CRM, PIM, shop) and design ambition. A focused website is far leaner than a multi-site setup with several brands. We calculate every project individually. The first call is free and non-binding, and afterwards you get a reliable assessment.

We do not quote a flat duration. Three things take the most time: clarifying content and content model, developing design and components, and migrating and testing existing content. The clearer goals and content are at the start, the faster it goes. After the workshop we plan the timeframe together with you.

There is no guarantee, but a switch can be planned so that the risk of losing rankings stays as small as possible. That includes a clean mapping of old to new URLs, permanent redirects, carried-over titles, headings and structured data, and an updated sitemap. Afterwards we check the development in Search Console. According to Google, temporary fluctuations are normal, rankings settle down over time, and permanent redirects do not cause a loss of PageRank.

Yes, that is the core of our work. We build section-based: your team assembles pages from ready-made modules, builds landing pages without a developer ticket and sees changes live in preview. This editor experience decides whether a CMS works in daily life, which is why we take it as seriously as design and code in every project.

Yes. With headless commerce, Shopify remains the commerce system in the background and the frontend is built separately, for example with Next.js. Whether that pays off for your store depends on requirements and effort: Shopify Hydrogen or Next.js shows which routes exist. Editorial content then often comes from a headless CMS such as Sanity. You can find more about our Shopify services on the Shopify page.

We remain your point of contact. On request we take over operations, updates and further development, so that CMS and frontend grow with your team. What that covers in detail, from hosting and maintenance to clearly defined response times, is described under Hosting & Service.

Digit-One is based in Bregenz, Austria. Our clients are brands and mid-sized companies in Austria, Germany and Switzerland. The team plans, designs and develops in-house and keeps running projects after go-live.