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BIOGENA ONE: Supporting growth

BIOGENA ONE was launched on Shopify Plus and has been growing steadily ever since. Many factors have played a part in this, not least a skilled team led by Philipp Ennemoser. At a certain point, they reached their limits, which is when we were brought in.

E-CommerceShopify Plus

For us, Digit-One is a true growth partner

For us, Digit-One is a true growth partner: because they provide assistance very quickly, think in terms of solutions and deliver high-quality implementation.

100% passion for our all-in-one supplement drink.

Philipp Ennemoser

Director Marketing & E-Commerce @ BIOGENA ONE

When growth reaches technical limits

The shop was built in-house, based on the Dawn theme, with the aim of getting to market quickly. That worked. However, as growth increased, the limitations of this approach became apparent: technical debt that had accumulated over time, and a system that had reached the limits of its capacity.

At this point, it was clear that a professional partner was needed. Digit-One took over the shop and began with a structured assessment of the current state of the system. Whilst the existing theme was being continuously developed, the backlog of tasks was systematically worked through.

Shop management with Digit-One

Theme relaunch based on Horizon

As the business grew, so too did the demands placed on the shop. What started out as a simple theme increasingly had to take on the role of a flexible page builder, enabling the team to create landing pages, campaign pages and new content independently. A technically advanced team such as Biogena’s requires the appropriate level of control and creative freedom to do this.

The Horizon theme was chosen as the new foundation. With Shopify Theme Blocks at its core, it offers the greatest flexibility within the editor. Features that could not be implemented using this system were either custom-developed or migrated from the previous theme, including a bespoke subscription widget. The typography was revised in line with the brand guide as part of the relaunch.

Multi-store setup with a central theme

BIOGENA ONE operates several Shopify instances for different markets. Theme development and the development of new features are managed centrally, with updates rolled out to all shop instances. To ensure flexibility, rollouts are controlled via feature toggles: this allows new features to be selectively enabled or disabled for each shop without creating parallel code versions.

Customer account outside of Shopify

A different approach was deliberately chosen for the customer account. Rather than relying on the native Shopify Customer Account or a third-party solution, a standalone web application was developed which is integrated into Shopify via Auth0. This gives us the freedom to design the user experience entirely according to our own requirements and to remain independent of external platforms.

For email marketing, BIOGENA ONE relies on Klaviyo, connected directly to the shop.

We translate BIOGENA ONE’s vision and growth requirements for Shopify into sustainable concepts and high-quality implementations. Thanks to Shopify Plus, this happens at a rapid pace, from the initial idea right through to launch.

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