We'll help you migrate to Shopify smoothly

Shopify covers the essential core functionality: storefront including CMS, checkout, payment processing, basic shipping management, and order management. Beyond that, a rich app ecosystem provides fast and straightforward solutions in many cases, without the need for custom development.

Custom solutions come into play when requirements go beyond the standard, for example with complex pricing logic, tailored checkout flows, advanced B2B functionality, specific ERP or CRM integrations, or a brand UX that themes alone cannot deliver.

A large Shopify store is fundamentally low-maintenance compared to self-hosted solutions. Shopify itself handles infrastructure, security, and platform updates, meaning the effort required for pure maintenance work is significantly lower than with comparable self-hosted systems.

The actual effort arises primarily from custom modifications and apps, as well as ongoing optimizations around performance, conversion, and evolving business requirements. The majority of the budget therefore flows into feature development and enhancements that are directly tied to measurable ROI.

For larger stores, continuous support is recommended to ensure stability, quality, and ongoing development.

In general, the core store data can be migrated: products, categories, customer data, order history, and content such as CMS pages and blog entries.

Things become more technically involved with specific configurations, historical metadata, or structures that are mapped differently in the target system. A thorough analysis upfront is essential here to avoid data loss and ensure the integrity of the migrated data.

What cannot be migrated automatically is design, custom functionality, integrations, tracking setups, and similar elements. These need to be reconceived and implemented as part of the project.

Shopify Plus offers native B2B functionality: custom price lists, customer-specific catalogs, payment terms, and more. For many common B2B requirements, this provides a solid foundation.

Beyond that, a wide range of B2B-typical functionality can also be implemented using native system features, such as volume discounts, customer group-based pricing, or restricted areas for registered trade customers. Combined with targeted custom extensions, even more complex B2B scenarios can be handled efficiently, without the need for a fully bespoke solution. Which B2B features are available without Plus is shown in Shopify B2B without Plus.

Shopify offers Shopify Flow as a native automation tool, covering basic workflows such as tagging, notifications, and simple trigger-based actions. For many standard marketing use cases, this is a solid starting point.

For more sophisticated automations, for example in CRM, email marketing, or along the customer journey, integrating specialized tools such as Klaviyo, HubSpot, or comparable platforms is recommended. Shopify connects flexibly with these systems via native integrations and APIs, allowing data such as orders, customer segments, or behavioral events to be passed seamlessly and used in campaigns.

Overall flexibility is high, but the key lies in a clean tracking and data setup as the foundation for all downstream automations.

The effort depends largely on whether a standard connector is available. Since Shopify is one of the most widely used e-commerce platforms in the world, ready-made connectors already exist for many common ERP systems such as Business Central, Odoo, or SAP, and these typically only need to be configured. This keeps the effort manageable.

If no standard connector is available, a custom integration needs to be set up. Here, close collaboration between ERP experts and Shopify experts is recommended. In an upfront concept phase, the relevant integration points and cross-system processes are defined first, before the integration is planned and implemented. This approach minimizes risk and creates a solid foundation for ongoing operations.

We are familiar with both scenarios from practical experience and support projects across the full spectrum of these integration requirements.

It depends on your starting point, there is no more honest answer. The main cost drivers: the size of your catalogue and data, the quality of that data, and whether standard functionality is enough or custom features, an ERP integration or deep process integration come on top. A manageable store with clean data, data transfer, redirects and a tested go-live is far leaner than Shopify Plus with multiple markets and a headless setup. We do not work with fixed packages but calculate individually: after an initial call and a look at your setup, you get a reliable estimate.

Your store stays online throughout. The new shop is built in parallel to your live business and tested thoroughly, only then do we switch over, planned and outside your peak hours. Project duration depends on scope and ranges from a few weeks to a few months. A real-world example: we migrated Meinarztbedarf.com from WooCommerce to Shopify in two months.

No, not if the migration is done properly. Every old URL gets a 301 redirect to its new destination, meta data and structured data move with the shop, and the change is communicated cleanly to Google. Short-term fluctuations are normal, a lasting drop is not. That is exactly why SEO transition is a fixed part of every migration we run, never an optional extra.

Both systems are mature, the honest answer depends on your business model. Shopify shines when operating effort, time to market and international scaling matter: SaaS operations without your own server infrastructure, predictable costs and fast rollouts of new markets. Shopware remains a good choice when highly individual process logic needs to live deep inside the shop system itself. We come from a systems-integration background and give open-ended advice: sometimes our recommendation is to stay on your current system.