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Creating connected experiences: Your custom DXP
More than just a website: your digital control center
Standard websites hit their limits when requirements get complex.
A digital experience platform (DXP) connects content, e-commerce and data into one consistent ecosystem, the digital control center for marketing and IT teams that manage more than a single website.
Our principle: horizontal orchestration instead of a monolith. Every system does what it does best, the headless CMS handles content, Shopify handles commerce, your ERP owns the master data and the platform connects them where your customers are. The result: digital experiences that radically simplify processes. Data flows together automatically, recurring tasks run themselves, and AI kicks in where it truly saves time, from product data sync to personalized delivery.
When do you need a DXP and when don’t you?
A DXP pays off when one of these sentences sounds like your day-to-day:
- You run multiple brands, countries or portals and maintain content several times.
- Your customers expect a personal login area with their own pricing and content.
- Store, CMS, CRM and ERP work side by side instead of together.
- Your content team spends more time copying than creating.
- You want to personalize, but your data sits scattered in silos.
And when not? If a single website with manageable content is your goal, a well-built CMS is enough and we’ll tell you that honestly in the first call.
The building blocks of a DXP
A DXP isn't a standard product, it's assembled from individual components. Which ones make sense depends on your use case:
Composable DXP instead of a monolith: why we orchestrate horizontally
A DXP is not a product you buy, it’s an architecture decision. Suite vendors promise everything in one system and deliver its limits, too: license costs, release cycles and a lock-in that makes every strategic change expensive. We build composable instead: specialized systems, connected through a lean, event-driven integration layer.
That’s not just a technical principle, it’s an investment strategy: business logic lives where it belongs, in the ERP, the CRM, the PIM, instead of in expensive platform workarounds. In our project models this means significantly lower maintenance costs and drastically reduced switching costs when a component needs replacing. Every system stays exchangeable; no vendor holds you hostage.
What belongs to a DXP? Typical components are:
- Headless CMS for content across all channels
- Commerce layer (usually Shopify in our case) for checkout and transactions
- CRM and marketing automation for customer data and campaigns
- PIM/ERP integration for product and master data
- Analytics for data-driven decisions
- An integration layer connecting everything event-driven
The starting point is always a proper discovery: which systems exist, where does which logic live, what should the platform do a year from now? Then the architecture stands and with it a project that stays plannable instead of sprawling.
How we get to your platform
Discovery. We analyze your system landscape, processes and goals and clarify where which logic should live.
Architecture. We define components, interfaces and data flows, documented and traceable before budget flows into implementation.
Implementation. Agile development with staging, code reviews and automated releases, live module by module.
Operations. Monitoring, evolution and a team that knows your platform. Not a project end, a partner.
What our clients say
“Digit-One has perfectly implemented our vision”
Klaus Darbo
Board member @ Darbo
“As General Manager of SUSTAINX, I can highly recommend Digit-One.”
Sven Steinert
Director & General Manager @ SUSTAINX
“Digit-One has perfectly implemented our vision”
Klaus Darbo
Board member @ Darbo
Let’s talk
Let’s talk about your platform
Projects we’re proud of
Worth knowing
A DXP is the overall architecture behind your digital touchpoints: it connects content management, e-commerce, customer data and marketing tools into one platform that delivers consistent experiences across websites, portals and stores. Unlike a single website, a DXP governs how all systems work together, from the product database to the personalized campaign.
A CMS manages content for a website and does that perfectly well at manageable scale. A DXP orchestrates the bigger picture: multiple channels, portals and brands, connected with commerce, customer data and automation. Rule of thumb: as soon as you maintain content, data or processes more than once, you’re outgrowing a plain CMS, time to look at platform architecture.
In the long run, usually the composable architecture. Suites feel convenient at first but tie you to license models, release cycles and one system that has to do everything and does much of it only moderately well. Composable means: best individual systems, clearly connected responsibilities, exchangeable components. That noticeably lowers maintenance costs and keeps switching costs down when your business changes. The honest answer for your case comes from a discovery, not a sales deck.
Yes, as exactly what it does best: the commerce layer. In our DXP projects, Shopify handles checkout, cart and transactions while CMS, ERP and CRM play to their own strengths. The store is kept deliberately lean, no second ERP, no second PIM. See how we do it on our Shopify page.
Headless CMS like Sanity, Storyblok and Contentful, Shopify as the commerce layer, marketing tools like HubSpot and Klaviyo and your existing systems: across 12 connector projects so far we have integrated SAP, Microsoft Dynamics, Xentral and PlentyONE. What matters is not the logo list but the clean interface: event-driven, monitored, documented.
With a discovery: we analyze your system landscape, clarify where which logic should live, and define the architecture before budget flows into implementation. After that you know what gets built, why and what it costs. You’ll find the framework in our consulting, and the entry point in a free first call.
It depends on components and integration depth: a setup of headless CMS and Shopify with a clean integration layer is far leaner than a platform with portals, PIM and CDP. The composable approach has a cost advantage here: you start with what matters now and extend modularly. After the discovery you get a solid architecture and cost plan, not a ballpark. The first call is free.