HARTL Haus

Animations & storytelling

The HARTL HAUS brand thrives on quality, trust, and emotion. The goal was to make these values tangible in the digital world. Through the targeted use of animations and clear storytelling, house planning became an experiential process. The new website guides visitors step by step through the world of HARTL HAUS – from initial interest to a specific house model. Smooth transitions and visual accents create a natural narrative structure that combines emotion and information.

Extensive product range

HARTL HAUS offers numerous house models, variants, floor plans, and equipment options. This diversity placed high demands on structure, navigation, and data maintenance. The solution: a central database with automatic import of all house models. This means that changes or additions are immediately visible on the website without having to maintain duplicate content. As a result, the product range is always up to date, clear, and user-friendly.

Dream Home Finder

The interactive search function “Your path to your dream home” forms the heart of the new website. Users are guided through targeted questions, filters, and recommendations, helping them find their ideal home step by step. The focus is not only on functionality, but also on the experience of real home planning: digital, intuitive, and individual. This creates a consulting process that builds trust and converts interest into qualified leads.

Local storage & lead generation

All actions on the website, from house selection to forms to wish lists, are stored in local storage. When the contact form is submitted, this data is automatically transferred to the CRM system, subject to the user's consent. This creates a direct link between the online experience and sales. Specialist advisors receive comprehensive information about the lead's interests and can respond immediately in a targeted manner. This increases efficiency and the likelihood of closing a deal.

Multimarket & Different Content

In addition to linguistic adaptation, differentiation in content between markets also plays a major role. Different target groups, building regulations, and style preferences require tailor-made content. The multimarket setup allows country-specific product portfolios, texts, and contact channels to be managed individually. This enables HARTL HAUS to address exactly the right customers in each market for the respective region.

Shareable wish list

A key element for user retention is the shareable wish list. Visitors can save their favorites, compare them, and share them with others—such as family or advisors. The list is saved locally in the browser without the need to create an account. This keeps the user experience accessible, personal, and convenient.