# UX/UI Design ## UX/UI Design Agency The user experience decides whether visitors become customers. Good UX/UI design guides users intuitively to their goal, strengthens your brand and directly drives revenue: on websites, in online shops and in web applications. ## A compelling user experience: **satisfied users, measurable success** ## UX and UI: two disciplines, one experience User experience (UX) describes how your digital product feels: user guidance, structure, speed, clarity. User interface (UI) is what you see: layout, typography, colours, interactions. The two belong together. A beautiful interface with confusing guidance loses users, and the smartest guidance loses trust without a strong interface. Bad experiences stick: those who can't find what they're looking for rarely come back. That's why we design consistently from the user's perspective: their tasks, their understanding, their language. For us, web design is the same as UX/UI design. Good web design starts with the question of what your visitors want to achieve on your website, in your online shop or in your web application. Layout, typography and interactions follow from there. And at Digit-One, there's one more thing: our designs are made by people who also develop. We never design something that breaks in implementation. Designs that don't die in Figma, but live on in the CMS. ### Digit-One receives the German Web Award 2025 We're proud that Digit-One received the German Web Award 2025 with our creative and strategic approach to web design. This recognition confirms our passion for outstanding user experiences, innovative designs, and successful digital projects. A big thank you to our team and our clients. Together, we create web projects that impress and deliver results. ![German Web Awards: Siegel „Top 250 of 2025“](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Fa9ca3c4729bbc2ef43decb1892d82fdaf30eb1be-2058x2058.png&w=1920&q=75) ![German Web Awards: Siegel „Winner of 2026“](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F2df60a2af89834fad799a2cd1d4d49bfe35472a9-2058x2058.png&w=1920&q=75) This is how a web design and UX/UI project works with us: **four steps**, tight feedback loops, no black box. ## **From first workshop** to living design ## Research & workshops 1 Target groups Goals Requirements Nobody knows your customers better than you. In joint workshops we capture your knowledge and translate it into a solid concept. ### Wireframes & prototypes 2 Structure Navigation Interaction Scribbles and wireframes make structure and user guidance tangible early, before design details cost time. Your feedback flows into every round. ### Interface design 3 Typography Colors Responsive The skeleton gains character: typography, colours and interactions bring your brand to the surface, responsive on every device. ### Testing & evolution 4 User guidance Measurability Iteration We continuously review user guidance and measurability and keep evolving the design. Systematic A/B testing programmes are set up together with specialised partners. ## Working together to develop the final concept The path to the concept, and ultimately to the final design, is a process based on a clear division of labor. No one knows your customers better than you. We want to leverage this advantage through joint requirements and concept workshops. Together, we navigate the most important questions regarding your customers, goals, functions, and assessments. Combined with your knowledge and our UI/UX expertise, a suitable concept takes shape, on the basis of which we start implementing the concept. In the first step, we visualize our concepts with scribbles and wireframes. They represent the most important interactions, navigation, basic layout, and fundamental screen elements without elaborating on design details. With ongoing feedback loops, the granularity increases, and we bring the quality and aesthetics of your brand to the surface. With great attention to detail, we give your product an individual face that brings your corporate identity to life. [Contact now](mailto:jacqueline.daehn@digit-one.com) ### Jacqueline Dähn ![Porträt von Jacqueline „Jackie“ Dähn, Creative Director und Co-Founder bei Digit-One](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F5efe16045e84529b352a1a8b976144bd6b4f95d5-1920x1152.jpg&w=1920&q=75) Creative Director & Co-Founder @ Digit-One “Interested? I'd be happy to tell you more!” [All Cases](https://www.digit-one.com/en/cases) [Discover all Cases](https://www.digit-one.com/en/cases) Hungry for more? Discover Case Study [d'arbo](https://www.digit-one.com/en/cases/darbo) Three grown websites, one brand presence: we merged Darbo onto a single platform, with a B2B portal and room for the brand. ![d'arbo: Produktinszenierung eines Konfitüren-Glases mit Blüten und Beeren](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4900000eb9642e6889224d7653b225706e05ad24-1632x1982.jpg&w=1920&q=75) ## Agile Webdevelopment ### UI/UX Design [3454 Balsamico](https://www.digit-one.com/en/cases/3454-balsamico) Storytelling meets elegance: a Shopify shop that stages the product and makes buying simple. ![3454 Balsamico: Produktdetailseite des Onlineshops](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F72cecb43cbe1fee22a0c410148ee3e7420f97838-1152x1460.jpg&w=1920&q=75) ### Shopify ### E-Commerce ### UI/UX Design [HARTL Haus](https://www.digit-one.com/en/cases/hartl-haus) A presentation like a house: clear, well thought out, told with aesthetic care. Built headless on Sanity, turning inspiration into planning and interest into enquiries. ![HARTL HAUS: Hand hält ein Modellhaus auf einer Wiese](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Fb993ef4b8e592c6c5c6a9ad9c273c36b4bdf6990-1920x1382.jpg&w=1920&q=75) ### Sanity ### Agile Webdevelopment ### UI/UX Design ## Our projects with **outstanding UI/UX Design** [+43 664 168 39 50](tel:00436641683950) [Let's talk](mailto:hello@digit-one.com) Let's discuss your vision with us [hello@digit-one.com](mailto:hello@digit-one.com) With the concept for your new website complete, the foundation is laid. Whether **web development, e-commerce or strategy** comes next: here you'll find all complementary disciplines from a single source. ## **Complementary disciplines** that may also interest you [Digital Concepts](https://www.digit-one.com/en/services/digital-concepts) Consulting Maintenance Concept Development [Consulting & Advisory Services](https://www.digit-one.com/en/services/consulting-and-advisory-services) Strategy Solution architecture Focus [Agile Web Development](https://www.digit-one.com/en/services/agile-web-development) Websites Headless Sanity Storyblok [SEO & AI Visibility](https://www.digit-one.com/en/services/seo-ai-visibility) Tracking Campaigns Technical SEO ## What does UI/UX design mean at Digit-One? UI/UX design at Digit-One encompasses the interplay between user interface (UI) and user experience (UX): in other words, **how your website looks and how it is experienced**. "UI" refers to the design of the interface, navigation, typography and interaction elements; "UX" considers the entire user journey, from the first visit to conversion. ### What is the difference between web design and UX/UI design? The terms overlap heavily. Web design describes the design of a website, an online shop or a web application. UX design defines structure, user guidance and clarity, while UI design shapes the visible surface: layout, typography, colours and interactions. At Digit-One this is **one joint process** of research, wireframes, interface design and a design system that lives on in the CMS, delivered by people who also develop. That is why web design and UX/UI design are the same craft for us. ### Why is a well-thought-out UI/UX design important for your website? A carefully crafted UI/UX design ensures that visitors **find their way intuitively**, stay longer and complete desired actions, such as getting in touch or making a purchase. Negative user experiences stick in people's minds and affect brand image and revenue. ### What steps does Digit-One go through in the UI/UX design process? The UI/UX process at Digit-One begins with workshops to analyze target groups and concepts. This is followed by wireframes and scribbles to visualize the navigation and structure before the final interaction design and responsive layouts are created. Design and implementation take place in iterative feedback loops. ### Who is Digit-One's UI/UX design service suitable for? For companies that want to **grow digitally** and put design and usability first: from corporate websites and online shops to web apps. Particularly suited to projects where usability, branding, responsive design and conversion optimisation matter. ### How does Digit-One contribute to brand building and digital positioning with UI/UX design? Digit-One combines UI/UX design with [branding elements](https://www.digit-one.com/en/services/branding) so that your website not only functions well, but also strongly represents your brand identity. Consistent interface design, typographical refinements, color schemes, and interactions create a digital presence that strengthens your brand, creates recognition, and inspires your target audience. ### What does UX/UI design at Digit-One cost? That depends on scope: the number of page types, the complexity of features and the depth of research and prototyping determine the effort. We calculate **transparently per project**, and design can be booked on its own or bundled with development. For a reliable estimate, book a [first conversation](https://www.digit-one.com/en/contact). ### We already have a website. Do you also review existing designs? Yes. We look at your existing website or shop and review **user guidance, clarity and conversion hurdles**. You get an honest assessment with concrete improvements: from quick wins to a recommendation on where a bigger redesign pays off.