# Digital concepts ## Digital Concepts For a successful web project, it is essential to set measurable goals in advance. As a rule, there are three main goals: increasing revenue, raising brand awareness and generating leads. We define these expectations early and together, so the concept works for your business instead of just looking good. ## Web projects with strategy: design that doesn't just look good, but **delivers results** Digit-One develops digital concepts from the business perspective to the finished structure: for websites, shops and web apps. ## Conversions, leads and funnels: how your website learns to sell Three terms no website concept should be missing. A conversion is any desired action on your website: an enquiry, a purchase, a sign-up. A lead is a contact who has voluntarily left their details and may be contacted again. And the funnel is the planned path there: from first visit to action. ### The funnel starts before the first click Not every visitor wants to buy right away. Some are still comparing, some don't know you yet, some are just looking for an answer. A good concept plans for every stage of readiness: content that builds trust, pages that answer questions, and clear next steps for those who are ready. That's exactly why we plan user journeys before the first page is designed. ### Every page needs a goal A website doesn't convert «somewhere», it converts at specific points. That's why every page in the concept gets a job: inform, convince or convert. This includes the small in-between steps that turn anonymous visitors into leads: the newsletter, the download in exchange for an email address, the well-placed contact form. If you only bet on the big buy button, you lose everyone who isn't there yet. ### Measure instead of guessing A funnel isn't a gut feeling: the numbers show whether it works. That's why every concept includes a solid tracking foundation, so you can see where visitors drop off and which paths lead to enquiries. Your website becomes a system you can keep sharpening, instead of guessing once and hoping. ### A concept by people who then build it At Digit-One, your concept is created with context: the people who plan it also design and develop it afterwards. That's why we plan structures that genuinely work in the CMS, URLs that stay logical and content that can be maintained. A clean structure is also the best foundation for technical SEO: architecture, code and URL logic interlock. And because a concept only works when it's lived, we think about the roll-out from the start: processes, responsibilities and bringing your team along are part of the concept for us. ### Concept work in one sentence Digital concepts at Digit-One mean going from the business perspective to a clear structure, so design and development start on solid ground. ### What you end up holding Depending on the project, your concept ranges from sitemap and page types to content outline and clickable prototype. Sometimes leaner, sometimes more extensive: it contains exactly what your project needs to move safely into design and development. [Get your quote](https://www.digit-one.com/en/contact) Free & non-binding From business goal to clickable idea: each step builds on the last, and you're involved throughout. ## **How your concept takes shape**: four steps with a system ## Business, goals & processes Business view Goals Change management We start with your business, not the screen: goals, processes and what will change for your team. ### Target groups & user journeys Target groups Journeys Touchpoints Who visits your platform, what are they looking for, and which path should they take? We plan the journey up to conversion. ### Sitemap & page structure Sitemap Page types Content outline The structure is documented and comprehensible: sitemap, page types and content, refined iteratively. ### Modules & prototype Wireframes Modules Prototype Wireframes make the concept tangible, as a clickable prototype where needed. The perfect handover to UX/UI design and development. ## More than a sitemap At Digit-One, a digital concept is more than page structure and wireframes: it starts with the business perspective. What are your company's goals, which processes run behind them, what changes for your team? Change management is part of it, because the best platform is worth little if nobody works with it. ## Goals, leads and structure From strategic goals (such as brand awareness) and operational goals (lead generation, revenue growth) we derive what your website has to deliver: pay-with-mail content, content marketing, search visibility or newsletters. We factor conversion optimisation, for example via A/B testing, into the concept; systematic testing programmes are set up together with specialised partners. For the page structure, we document the sitemap cleanly and comprehensibly (we recommend Octopus, whatever the project size). It is the starting point for user journeys, UX/UI design and development, refined through iterations as the project evolves. [Contact now](mailto:jacqueline.daehn@digit-one.com) ### Jacqueline Dähn ![Porträt von Jacqueline „Jackie“ Dähn, Creative Director und Co-Founder bei Digit-One](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F5efe16045e84529b352a1a8b976144bd6b4f95d5-1920x1152.jpg&w=1920&q=75) Creative Director & Co-Founder @ Digit-One “Interested? I’d be happy to tell you more!” [All Cases](https://www.digit-one.com/en/cases) [Discover all Cases](https://www.digit-one.com/en/cases) Hungry for more? Discover Case Study [d'arbo](https://www.digit-one.com/en/cases/darbo) Three grown websites, one brand presence: we merged Darbo onto a single platform, with a B2B portal and room for the brand. ![d'arbo: Produktinszenierung eines Konfitüren-Glases mit Blüten und Beeren](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4900000eb9642e6889224d7653b225706e05ad24-1632x1982.jpg&w=1920&q=75) ## Agile Webdevelopment ### UI/UX Design [b_smart hotel group](https://www.digit-one.com/en/cases/b_smart) Digital identity with character. Scalable for 20+ properties and as personal as a handshake at reception. ![Luftaufnahme des b_smart hotel in Widnau mit Villa und modernem Neubau vor Bergkulisse](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Fcbd2f6dc2fc48866953bf50e0029d8500909bab4-1920x1438.jpg&w=1920&q=75) ### Corporate Website ### Storyblok ### Headless CMS [SUSTAINX](https://www.digit-one.com/en/cases/sustainx) Corporate website with HubSpot automation: from story to conversion, with assessment tools and workflows without friction. ![SUSTAINX: Naturaufnahme mit Moos als Symbolbild für Nachhaltigkeit](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4d4896e52796016654226de393688a7eb73f42c0-1920x1280.jpg&w=1920&q=75) ### UI/UX Design ### Agile Webdevelopment ### WordPress ## Our projects with **outstanding digital concept** [+43 664 168 39 50](tel:00436641683950) [Let's talk](mailto:hello@digit-one.com) Let's talk about your ideas [hello@digit-one.com](mailto:hello@digit-one.com) With the concept complete, the foundation is laid. Whether design, development or visibility comes next: here you'll find all complementary disciplines from a single source. ## **Complementary disciplines** that may also interest you [UI/UX Design](https://www.digit-one.com/en/services/ux-ui-design) Design & Styling User Journeys A/B Testing Your concept becomes an experience: user guidance and interfaces that lead intuitively to the goal. [Consulting & Advisory Services](https://www.digit-one.com/en/services/consulting-and-advisory-services) Strategy Solution architecture Focus Strategy, solution architecture and honest assessments: we advise you before you invest. [Agile Web Development](https://www.digit-one.com/en/services/agile-web-development) Frontend Backend APIs Frontend, backend and integrations from a single source: clean code that still makes you happy a year from now. [SEO & AI Visibility](https://www.digit-one.com/en/services/seo-ai-visibility) Technical SEO AI visibility (GEO) Tracking Be found where people search: technical SEO, visibility in AI search and clean tracking. ## What is the design process at Digit-One? The design process at Digit-One is the first step toward a successful website. We analyze your goals, such as increasing sales, generating leads, or raising brand awareness, and use this information to develop a customized digital strategy. We take all relevant touchpoints for your target group into account and create a well-thought-out sitemap that serves as the basis for the UI/UX design. ### How does the design of my website help me achieve my goals? A well-founded concept ensures that your website not only looks good, but also works well. By clearly defining goals and target groups, we optimize the user experience (UX) and user interface (UI) to increase the conversion rate and achieve the desired results. ### What does the concept at Digit-One entail? Our concept includes analyzing your target audience, defining strategic and operational goals, creating a sitemap, planning the page structure, and identifying relevant touchpoints. These elements form the basis for effective UX/UI design and successful website development. ### Why is a well-thought-out concept important for my website? A well-thought-out concept ensures that your website meets the needs of your target audience and supports your business goals. It forms the basis for a user-friendly structure, appealing design, and effective features that lead to higher conversion rates and better brand perception. ### How long does the design process take at Digit-One? That depends on scope: a focused concept for a manageable website is complete **within a few weeks**, complex platforms with many stakeholders take longer. We work in short iterations, so you see first results early and always know where the project stands. ### What does a digital concept at Digit-One cost? That depends on depth and scope: a concept workshop with a sitemap is different from a full concept with journeys, prototype and change support. We calculate **transparently per project**, and you get a comprehensible quote. For a reliable estimate, book a first conversation. ### Can we take your concept and have it built elsewhere? Yes. The concept is yours, including **sitemap, structure and all documents,** you can have it built wherever you like. Most clients stay anyway: because the team that developed your concept also translates it best into design and code.