# Branding ## Branding A strong, coherent brand strategy helps your company stand out from the competition and builds customer loyalty. We develop brands that work everywhere: on your website and in your shop just as well as on a business card. ## Your company needs a brand **that achieves goals and sticks in people's minds** Digit-One develops brand strategy, identity and guidelines: at home in digital, just as solid in print. ## Defining a strong brand Our branding process begins with identifying a company's core values and messages. We then develop a brand platform built around these values and messages. On this basis, your brand identity takes shape: your new logo, colour palette, fonts, photo style, tone of voice, slogan and much more. This ensures a coherent communication strategy across touchpoints such as website design, advertising materials and social media posts, so your message reaches your customers at every stage of their journey with your company. ## Brand analysis We look at your brand from different angles to find out what sets it apart from the competition, how well it serves the needs of all target groups, and finally to identify its core values. With this understanding, we develop a strategy aimed at strengthening those core values and making them more visible, so your customers feel them more strongly than ever. ![PROTOS®: Auszüge aus dem Brand Styleguide mit Typografie, Farben und Bildsprache](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F18f6d2f682ca7a9ca901ba10fce93114fab7c811-1920x1280.jpg&w=1920&q=75) ## Brand staging We turn the added value of your brand into a personal brand experience across all touchpoints. To do this, we give your brand an unmistakable profile: with an individual corporate design and a tailor-made communication strategy. ### Branding in one sentence Branding at Digit-One means developing a brand with a clear profile and making it tangible at every touchpoint, from your website to your business card. ### What belongs to your brand - Logo & word mark - Colours & typography - Imagery & photo style - Tone of voice, slogan & brand storytelling - Naming, if a new name is needed - Guidelines your team can work with Bookable individually or as a package. [Get your quote](https://www.digit-one.com/en/contact) Free & non-binding Four steps, one profile: this is how a brand takes shape that your team can actually work with afterwards. ## **The branding process**: from analysis to brand experience ## Analysis & workshops Brand workshops Target groups Competition We look at your brand from every angle: values, target groups, competition. In joint workshops we uncover what you really stand for. ### Strategy & positioning Positioning Naming Brand storytelling Analysis becomes direction: a positioning that sets you apart and a brand story that sticks. Naming included on request. ### Identity & corporate design Logo Colours & typography Guidelines Logo, colours, typography, imagery: we design your identity and document it in guidelines your team can work with independently. ### Roll-out & experience Website & shop Print Social Your brand goes where your customers are: website, shop, social media and print. Consistent at every touchpoint. ## At home in digital, solid on paper Our sweet spot is the brand in digital spaces: a logo that works as a favicon, colours that hold up in an interface, typography that stays responsive. Because our brands are developed by people who also build, your corporate design survives the journey from concept to CMS without friction. And when it goes on paper: we handle the classic print applications of your brand with the same care and at the same level. For a great experience, your brand needs a compelling story, carried by strong images and symbols. We help you tell that story so you communicate better with your target group. Contact now ### Jacqueline Dähn ![Porträt von Jacqueline „Jackie“ Dähn, Creative Director und Co-Founder bei Digit-One](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F5efe16045e84529b352a1a8b976144bd6b4f95d5-1920x1152.jpg&w=1920&q=75) Creative Director & Co-Founder @ Digit-One “Interested? I’d be happy to tell you more!” [All Cases](https://www.digit-one.com/en/cases) [Discover all Cases](https://www.digit-one.com/en/cases) Hungry for more? Discover Case Study [d'arbo](https://www.digit-one.com/en/cases/darbo) Three grown websites, one brand presence: we merged Darbo onto a single platform, with a B2B portal and room for the brand. ![d'arbo: Produktinszenierung eines Konfitüren-Glases mit Blüten und Beeren](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4900000eb9642e6889224d7653b225706e05ad24-1632x1982.jpg&w=1920&q=75) ## Agile Webdevelopment ### UI/UX Design [3454 Balsamico](https://www.digit-one.com/en/cases/3454-balsamico) Storytelling meets elegance: a Shopify shop that stages the product and makes buying simple. ![3454 Balsamico: Produktdetailseite des Onlineshops](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F72cecb43cbe1fee22a0c410148ee3e7420f97838-1152x1460.jpg&w=1920&q=75) ### Shopify ### E-Commerce ### UI/UX Design [HARTL Haus](https://www.digit-one.com/en/cases/hartl-haus) A presentation like a house: clear, well thought out, told with aesthetic care. Built headless on Sanity, turning inspiration into planning and interest into enquiries. ![HARTL HAUS: Hand hält ein Modellhaus auf einer Wiese](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Fb993ef4b8e592c6c5c6a9ad9c273c36b4bdf6990-1920x1382.jpg&w=1920&q=75) ### Sanity ### Agile Webdevelopment ### UI/UX Design ## Our projects with **outstanding branding** [+43 664 168 39 50](tel:00436641683950) [Let's talk](mailto:hello@digit-one.com) Let's discuss your vision with us [hello@digit-one.com](mailto:hello@digit-one.com) A strong brand is the foundation. Whether design, concept or development comes next: here you'll find all complementary disciplines from a single source. ## **Complementary disciplines** that may also interest you [UI/UX Design](https://www.digit-one.com/en/services/ux-ui-design) Design & Layout User Journeys A/B Testing Your brand becomes an experience: user guidance and interfaces that lead intuitively to the goal. [Digital Concepts](https://www.digit-one.com/en/services/digital-concepts) Consulting Maintenance Concept Development Before design comes direction: we translate your goals into a digital concept with a clear roadmap. [Consulting & Advisory Services](https://www.digit-one.com/en/services/consulting-and-advisory-services) Strategy Solution architecture Focus Strategy, solution architecture and honest assessments: we advise you before you invest. [Web Development](https://www.digit-one.com/en/services/agile-web-development) Frontend Backend Schnittstellen Frontend, backend and integrations from a single source: clean code that still makes you happy a year from now. ## What does the branding process at Digit-One involve? The branding process at Digit-One is holistic and accompanies you from analysis to the finished brand identity. Together, we define your brand values, target group, and positioning. Based on this, we develop a unique brand profile with a clear brand strategy, meaningful corporate design, and consistent brand communication. The goal is to design your brand visually and in terms of content in such a way that it is recognizable among the competition and successful in the long term. ### How does a strong brand strategy help my company? A strong brand strategy creates trust, differentiation, and recognition. These are the three cornerstones of successful brands. With Digit-One, you can develop a clear brand positioning that appeals to your target audience on an emotional level and authentically conveys your corporate values. The result is a brand that not only looks good but also has an impact: it strengthens your image, increases brand loyalty, and actively supports your sales and marketing goals. ### What does Digit-One's brand analysis involve? Our brand analysis forms the foundation of every successful brand development. We examine your current brand perception, your competitive environment, and your target groups. Based on these findings, we identify opportunities and potential to strategically sharpen your brand. We consider both visual and content-related aspects, from the logo and corporate design to brand communication, in order to create an authentic, differentiated brand identity. ### How does Digit-One showcase the added value of my brand? At Digit-One, we focus specifically on the added value of your brand. Through a harmonious interplay of brand strategy, design, and communication, we create a brand experience that convinces. We design your branding in such a way that your unique selling points stand out clearly: visually, linguistically, and emotionally. The result is a brand with character that inspires people and builds trust. ### Why is a compelling brand story important? A compelling brand story gives your brand personality and makes it tangible for customers. It combines facts with emotions, and that's exactly what sticks in people's minds. At Digit-One, we help you tell your story authentically and communicate it consistently across all channels. This creates a sustainable brand image that makes your company distinctive and strengthens customer loyalty in the long term. ### What does branding at Digit-One cost? That depends on scope: a logo refresh is different from a full brand development with strategy, naming and guidelines. We calculate **transparently per project**, and you get a comprehensible quote instead of a black box. For a reliable estimate, book a first conversation. ### We already have a brand. Is a rebranding worth it? Not always, and we'll tell you exactly that. We analyse your existing brand honestly: often a **targeted sharpening** (colours, typography, guidelines) is enough, sometimes a bigger move is needed. You get a clear recommendation on what pays off and what doesn't.