# Natural Elements ## Natural Elements Following a merger, Natsana faced the challenge of consolidating the operational development and support for several branded shops, including Natural Elements. Today, our agile partnership, utilizing a central board, ensures transparent prioritization and implementation of all necessary enhancements across all brands. ## **Scaling Success** for three Shopify Plus Brands ## A Shopify partner you can rely on ![Porträt von Seyma N. Bayraktar, Lead Webshop & UX bei Natsana](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4bb6d66e582beb91d279fa0888bbaf41c3fa7dc9-400x400.jpg&w=1920&q=75) Seyma N. Bayraktar Lead Webshop & UX @ Natsana E-Commerce Shopify Plus For over a year now, Digit-One has been supporting us in the further development of our shops for Natural Elements, Nature Love and gloryfeel. What sets this collaboration apart is their in-depth knowledge of Shopify Plus, high standards of quality and a team that thinks proactively rather than simply ticking boxes. Even when faced with complex requirements and tight deadlines, we work together to find a neat solution – reliably, transparently and as equals. ![Natural Elements: Startseite des Onlineshops auf Desktop](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F0325b515c24a14766437062d9c31c00f6e201a27-1920x1080.jpg&w=1920&q=75) ![Natural Elements: Shop-Ansichten auf angeschnittenen Mockups](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4a80af27df223473b0b3851e7ce2b877c8bf13b6-1920x1080.jpg&w=1920&q=75) ![Natural Elements: mobile Produktdetailseite des Onlineshops](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Fde73e764d02f7d604402fd5b95ed48dc94e991e6-1920x1080.jpg&w=1920&q=75) ### A Strategic Shop Takeover The engagement began with a structured takeover of the existing Shopify Plus stores. Through a defined transition process, we assumed ownership of all relevant access credentials, configurations, and technical documentation, analyzed existing dependencies, and inventoried open technical debt. Every takeover follows a standardized onboarding process: code audit, setup of development environments, and the definition of clear communication and approval workflows — ensuring smooth day-to-day operations from day one. ### **Continuous Improvement and Agile Collaboration** The collaboration with Natsana is clearly structured: weekly meetings, a shared Monday board, and a well-rehearsed process covering planning, estimation, approval, implementation, QA, and release ensure full transparency on both sides. Where needed, we work closely with specialist departments to align technical delivery with business objectives. We cover a broad spectrum: from implementing pre-sale mechanics and robust conversion and event tracking, through features and optimisations validated by A/B tests, to [**email marketing with Klaviyo**](https://www.digit-one.com/en/shopify/klaviyo) and technical expansion into new markets. ### Multibrand: Balancing Standardization and Individuality Operating multiple brands under one roof creates real potential for synergies. Proven solutions, where abstraction is feasible, are developed once and rolled out across all stores. This keeps overall technical effort low and accelerates time-to-market. At the same time, we ensure that shop management UX and internal workflows are aligned across all brands, allowing the Natsana team to work as efficiently as possible without switching context, while still preserving each brand's individual identity. ### **Conclusion and Outlook** The partnership with Natsana demonstrates how consistent technical consolidation and standardisation make the parallel operation of multiple brands not just manageable, but scalable. Through continuous quality assurance and structured ongoing development, the platform grows steadily, without compromising stability. Get in touch ### Philipp Scambor ![Porträt von Philipp „Phil“ Scambor, Director E-Commerce und Co-Founder bei Digit-One](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Febc4e2190eb494eaa78c61cff7381e8827e4b274-1920x1406.jpg&w=1920&q=75) Director E-Commerce & Co-Founder @ Digit-One “Interested? I'd be happy to tell you more!” ![Natural Elements: Übersicht mehrerer Seiten des Onlineshops](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Ff0cc2b6d4b0b426c2cb6c171e892428b22c6c657-1920x1080.jpg&w=1920&q=75) Let's talk Contact Read more [BIOGENA ONE](https://www.digit-one.com/en/cases/biogena-one) Launched on Shopify Plus and moving ever since: a platform that grows with the business and keeps evolving. ![BIOGENA ONE: Ansicht des Onlineshops](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F0c5dcaa6b77f879a720aa842dd2025194d746bcb-1556x1158.png&w=1920&q=75) ## Shopify ### E-Commerce [gloryfeel](https://www.digit-one.com/en/cases/gloryfeel) Two countries, one setup: Shopify Plus for Germany and Italy, built for pace in daily business and clean processes behind the scenes. ![gloryfeel: Produktreihe der Nahrungsergänzungsmittel in Dosen](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2F4bbd4e71770dfed0f718d20dffa366a56339a954-3000x844.webp&w=1920&q=75) ### Shopify ### Agile Webdevelopment ### E-Commerce ### UI/UX Design [Nature Love](https://www.digit-one.com/en/cases/nature-love) Taken over and taken further: Shopify Plus for a brand in high demand, stable in daily business, ready for campaign peaks. ![Nature Love: Produktfoto eines Nahrungsergänzungsmittels](https://www.digit-one.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fp48sl94f%2Fproduction%2Fa8f01cbc7cc66f03d31cd10f128bd1578d13642c-1262x1000.jpg&w=1920&q=75) ### Shopify ### E-Commerce ## Other **exciting projects** that may interest you